Web Design

Web Design

Web design is an integral part of web development. Do you want to give your business an online presence? Having a website dedicated to that business is essential. A good understanding of the benefits of a website will enable you to understand how to design it the right way.  In this write-up, you will learn one or two things about what to keep in mind when designing a website for your business. Close consideration of these facts will ensure you never get it wrong in the process.

Who is your audience?

This is a principal thing to consider when designing a website. You need to have a clear understanding of whom your audience areas this will ensure you never get it wrong in the web designing process.  Knowing your audience will enable you to present the information on the website in the right way. It will also inform your decision as regards the use of colours, images, and template for the website. Knowing your audience also helps choose the right language to use; it will prompt you to present the website in a manner the targeted audience can understand.

Ease of navigation

One other important factor to consider when designing a website is the issue of navigation.  Visitors can get frustrated if navigation is poor on your website. They should be able to locate the information they seek on the website without much ado. Make sure you provide the main navigation on each of the pages on your website during the web design process.  Also, add quick visit drop down menu or search boxes on the website. It will do you a world of good. Your visitors may be annoyed and leave your website for those of your competitors if navigation on your page is cumbersome the effect on your products or services can be devastating.

Page response Speed and time also critical

The speed and of response on your page is equally important when creating your website. Your visitors may get frustrated out of your web page if the loading speed is slow.  This is very important if you plan to add photos, videos and social media plugins to the website.  Be very careful how many videos, feeds, text and images you make available on the website. Too many of them can cause your web page to load slowly. If it loads slowly on your broadband, then you can expect it to load even at a slower rate on slower broadband connections or dial-up internet.

How to handle graphics

Make sure you save the graphics you have added to your website in the right format. You can use either GIF or JPEG since they are most popular ones. GIF works best for graphics having few colures in the form of buttons, backgrounds, lines or shapes.  You can adopt JPEG when saving pictures.  Your web page can also load slowly if the size of the file is too large. The use of “Ält” text is equally essential on your web page.

Choices of fonts and colours

Make sure you use only fonts and colours that can appropriately present your message to the intended audience.  If any of your readers have reading difficulties, they may not find small fonts agreeable. Text colours like orange or yellow can be difficult to read, especially when the background colour is red.  Some colours do no load properly on certain browsers.  Find out about this before you adopt any colour or font on your website.

Your website should be seen and treated the same way you see and treat your brick and mortar office since they perform similar functions. The web design should be handled by trained professionals only; this way, you can get the best out of it.

Search Engine Optimization

Search Engine Optimization

You need to know the significant ranking factors during search engine optimization. In this write-up, you will be intimated about these factors. Putting them into consideration will make your SEO efforts to bear the expected fruit. Continue reading to find out about them.


It makes it easy for a search engine to index all the pages present on your website properly. This is adjudged as the most effective and simplest way to tell Google about the pages you have included on your website.

Domain trust

Google will rank your site higher if your site is trustworthy. Yeah, trust matters a lot. You can build trust by linking out to authority sites and adding privacy terms and policies. The level of trust can also be determined by how many chrome users block your website, especially if you want your website to rank on Google search engine. Adding sources and references to your website can also make popular search engines to see your website as trustworthy.

Server location

When your server is located in your home country or the country of your target audience, you stand a chance of having your website rated highly by popular search engines. If your server is located elsewhere from the country of your target, you should not delay in making the necessary transfer.

Mobile optimization

An estimated 46% of internet surfers browsed using their mobile devices; the percentage would have increased by now. It is certain that your search engine ranking will be positively affected if you optimise your website for mobile devices.

Google search console integration

Verification of your site at Google Webmasters Tools can also help to index your site. Also, you can get precious data that can be used in optimizing your site via the tool.

Number of linking domains and pages

This is also a very important consideration for SEO. Your site gets optimised better as the number of lining domains increase. The number of link king pages is also very important to your website optimization effort.  Having links from individual domains is better than from just one domain.

Domain authority of the linking pages

It is not enough to have links from other sites; those other sites should have domain authority for their linking to be relevant in optimizing your website. Always keep in mind that not all pages are equal.  Find out if that page as low authority or high authority before linking it to your website.

Links to your page should also be relevant to the content on your page.  Never add links that have no positive bearing or association with the content on your website.  When adding links to your website, make sure the links are to the home page of the other website; this carries more weight and recognition compared to when you link to some other pages on that website. The anchor text is also very important.

Your search engine optimization effort can bear the desired fruit if you adopt as many of tips provide above as possible. You will get a far better result if you allow professionals to get the job done.