Beginners to SEO

Beginners to SEO
The original purpose of search engine optimization is to increase visibility for a website. It is one of the most popular means of getting free traffic to a website. And it has worked effectively over time. SEO includes the application of creative and technical elements for the improvement of website ranking.

If properly done, it can increase the traffic recorded by your website and also increase awareness of the search engine and your target audience; all these factors work together to improve website performance. In summary, SEO sees to it that your website is properly structured in a way easily understandable to the search engine. You web design effort should also be included with search engine optimization; it is in your best interest.

The benefits of SEO

SEO sees to it that your site appears on the first page of search engines. If you do things right, you may also end up in the first spot on search engines. The popular search engines that matter are Google, Yahoo! and Bing.

Other methods can help drive traffic to your website, but the search engines do the job better than all the other methods of generating free traffic do not forget that most internet users conduct searches via search engines. The traffic derived from search engines are targeted, which means there is a high possibility of the visitor to perform the desired action on your website.

Effects of keywords

Search engines may be smart, but they still require human help. This is why your website should contain certain keywords or key phrases that can be used by the search engine in detecting the contents on your website. Those individuals are searching for one item or the other use particular keywords during their search.

Search engines will use the keywords provided by these individuals to pick out your website and present it to them. The website with keywords more relevant to what is being searched by the web visitor is presented first. The best way to benefit from this is to find out the keywords people search most and include it in your web content.

Do I need professionals?

You can decide to do the SEO by yourself while carrying our web design. However, you may be limited to the basics if you do not have the professional expertise. Many of these experts had been into SEO for a very long time and can, therefore benefit you with their expertise and experience in the industry. But if you want to save money, you can learn about SEO and get it done by yourself. If your website is not complex, any little knowledge you gain in SEO should be enough to set you on your path to internet popularity.

What are the components of SEO?

There are some essential components of SEO you should take note of. They are highlighted below

  • Keyword: You need targeted keywords and using the right keyword can shoot your page to the top position on search engines. You need to carry out proper keyword research to know the right keyword to use.
  • Meta tags: They describe your website and help attach the title to the keyword being searched by web surfers.
  • Web content: Content is king. The quality of your web content also determines how search engine will rate your website. Quality and informative contents always take the top position on search engines.
  • Backlinks: Backlinks help to spread the words about your website. It helps to link other related websites back to your page. It is in your best interest to link to those websites that have quality traffic and not to just any website.

There are several other things to know about SEO aside from the ones that have been discussed here. As a result, you need more than what had been provided here for a complete comprehension of SEO and how to apply it in your web design.

Custom Web Design

Custom Web Design

One of the best ways to give more visibility to your online business is via custom web design. More visibility will improve online popularity, which will increase the patronage for your business. Some commonplace issues may, however, reduce your site visibility and lead to reduction in the number of traffic. A drop in traffic equally hampers your ability to compete with others in your niche.

There are critical factors to consider during custom web designing. These factors can make or mar your online effort. If properly done, they can improve your interaction with the target audience and your competitive stance against others in your niche. These factors will be discussed in this write-up.

Imagery

It is imperative to be distinct from your competitors when applying imagery to your website. Do not just blend the images blandly into the landscape of your website; stand out to get an outstanding benefit; this is even more important especially in a perplexing and homogenized market. It may not be viable hiring a photographer for custom images. This should not hamper your ability to make a difference. It is usually better to keep away, altogether from general business imagery; rather, you should take an extra conceptual approach to things, it is better to add sparkling imagery, layouts, and colors to the website to make a difference.

Specialization

When providing content on your website, make sure it is focused on the original intention. Your visitors are more disposed to contents that talk about solutions, rather than one that just gives general information that does not achieve the desired end. While providing the expected information, make the content as simple as possible so that your readers can be carried along. Make sure the contents can accommodate the varying mental capability of your readers.
The content on your website should tell the visitor exactly what you do in a manner as simple and as straightforward as possible. The reader should see you as standing for something specific. One of the best investments you can ever make on your website is making the content highly readable.

Target vital content

Make sure only the pertinent information is prioritized on your website. This can improve the response on your website a great deal. Make sure all the important aspects that you want the visitors to see are presented in a very easy and straightforward manner. Try as much as possible not to diversify from the point, and your visitors will praise you for it. If you need to talk about an off topic, why not create a new website for it and drive traffic from your existing website to that other website? Keeping focused on just a topic of discussion will help your visitors to concentrate while going through the content on your website; an off topic will automatically divert their attention, which is not good.

Content is king

This is one factor you must never forget while doing web design. You need to customise your web content and make sure it is in line with the purpose and name of the site. Proper search engine optimization of the web content is also crucial. Never forget also to make your website highly responsive as this can encourage your readers to always come back for more. The readers may be discouraged if the web content loads too slowly. Avoid too many images or videos on the website so as not to slow down its response.

You need to stand out when building your website and adding content; this is the best way to win the hearts of your visitors and make your web design effort to bear the desired fruit.

Web Design

Web Design

Web design is an integral part of web development. Do you want to give your business an online presence? Having a website dedicated to that business is essential. A good understanding of the benefits of a website will enable you to understand how to design it the right way.  In this write-up, you will learn one or two things about what to keep in mind when designing a website for your business. Close consideration of these facts will ensure you never get it wrong in the process.

Who is your audience?

This is a principal thing to consider when designing a website. You need to have a clear understanding of whom your audience areas this will ensure you never get it wrong in the web designing process.  Knowing your audience will enable you to present the information on the website in the right way. It will also inform your decision as regards the use of colours, images, and template for the website. Knowing your audience also helps choose the right language to use; it will prompt you to present the website in a manner the targeted audience can understand.

Ease of navigation

One other important factor to consider when designing a website is the issue of navigation.  Visitors can get frustrated if navigation is poor on your website. They should be able to locate the information they seek on the website without much ado. Make sure you provide the main navigation on each of the pages on your website during the web design process.  Also, add quick visit drop down menu or search boxes on the website. It will do you a world of good. Your visitors may be annoyed and leave your website for those of your competitors if navigation on your page is cumbersome the effect on your products or services can be devastating.

Page response Speed and time also critical

The speed and of response on your page is equally important when creating your website. Your visitors may get frustrated out of your web page if the loading speed is slow.  This is very important if you plan to add photos, videos and social media plugins to the website.  Be very careful how many videos, feeds, text and images you make available on the website. Too many of them can cause your web page to load slowly. If it loads slowly on your broadband, then you can expect it to load even at a slower rate on slower broadband connections or dial-up internet.

How to handle graphics

Make sure you save the graphics you have added to your website in the right format. You can use either GIF or JPEG since they are most popular ones. GIF works best for graphics having few colures in the form of buttons, backgrounds, lines or shapes.  You can adopt JPEG when saving pictures.  Your web page can also load slowly if the size of the file is too large. The use of “Ält” text is equally essential on your web page.

Choices of fonts and colours

Make sure you use only fonts and colours that can appropriately present your message to the intended audience.  If any of your readers have reading difficulties, they may not find small fonts agreeable. Text colours like orange or yellow can be difficult to read, especially when the background colour is red.  Some colours do no load properly on certain browsers.  Find out about this before you adopt any colour or font on your website.

Your website should be seen and treated the same way you see and treat your brick and mortar office since they perform similar functions. The web design should be handled by trained professionals only; this way, you can get the best out of it.

Search Engine Optimization

Search Engine Optimization

You need to know the significant ranking factors during search engine optimization. In this write-up, you will be intimated about these factors. Putting them into consideration will make your SEO efforts to bear the expected fruit. Continue reading to find out about them.

Sitemap

It makes it easy for a search engine to index all the pages present on your website properly. This is adjudged as the most effective and simplest way to tell Google about the pages you have included on your website.

Domain trust

Google will rank your site higher if your site is trustworthy. Yeah, trust matters a lot. You can build trust by linking out to authority sites and adding privacy terms and policies. The level of trust can also be determined by how many chrome users block your website, especially if you want your website to rank on Google search engine. Adding sources and references to your website can also make popular search engines to see your website as trustworthy.

Server location

When your server is located in your home country or the country of your target audience, you stand a chance of having your website rated highly by popular search engines. If your server is located elsewhere from the country of your target, you should not delay in making the necessary transfer.

Mobile optimization

An estimated 46% of internet surfers browsed using their mobile devices; the percentage would have increased by now. It is certain that your search engine ranking will be positively affected if you optimise your website for mobile devices.

Google search console integration

Verification of your site at Google Webmasters Tools can also help to index your site. Also, you can get precious data that can be used in optimizing your site via the tool.

Number of linking domains and pages

This is also a very important consideration for SEO. Your site gets optimised better as the number of lining domains increase. The number of link king pages is also very important to your website optimization effort.  Having links from individual domains is better than from just one domain.

Domain authority of the linking pages

It is not enough to have links from other sites; those other sites should have domain authority for their linking to be relevant in optimizing your website. Always keep in mind that not all pages are equal.  Find out if that page as low authority or high authority before linking it to your website.

Links to your page should also be relevant to the content on your page.  Never add links that have no positive bearing or association with the content on your website.  When adding links to your website, make sure the links are to the home page of the other website; this carries more weight and recognition compared to when you link to some other pages on that website. The anchor text is also very important.

Your search engine optimization effort can bear the desired fruit if you adopt as many of tips provide above as possible. You will get a far better result if you allow professionals to get the job done.